As media consumption fragments across connected TV (CTV) platforms, age brackets alone fail to capture consumer motivation.

The news: Revolut is looking for a scent branding agency to create a signature fragrance, according to Gareth Morgan, the ...

Commerce media has spent years riding a wave of new advertising dollars. But soon, the industry will need to prepare for a ...

Universal Standard’s latest collection shows strong demand for larger sizes even as other apparel brands cut back.

The news: B2B website reach is declining as genAI adoption and mobile activity rise. Reach across all age groups fell to 43.0 ...

PhRMA says the voluntary MFN agreements are acceptable, but opposes the mandatory pricing. It claims CMS is trying to impose ...