TV keeps growing – and also getting tinier at the same time. Snips is repurposing popular TV shows into snackable short-form ...

Xbox announced a new TV and film division aptly named XP, a reference to video game lingo that means “Experience Points.” ...

Most brands have a YouTube presence. Far fewer have a YouTube strategy. Nobody’s looking at the whole picture, says Norm de ...

Marketing mix models deserve the attention they are getting. Used well, they can pull brands out of a measurement culture ...

Not surprisingly, the Block The Merger coalition – more specifically, Free Press, the Committee for the First Amendment, the Freedom of the Press Foundation, the Future Film Coalition and the ...

CEO Ted Sarandos acknowledged the platform isn’t growing quickly enough. Sarandos also said it remains to be seen how much of ...