The news: Revolut is looking for a scent branding agency to create a signature fragrance, according to Gareth Morgan, the ...

The news: B2B website reach is declining as genAI adoption and mobile activity rise. Reach across all age groups fell to 43.0 ...

Commerce media has spent years riding a wave of new advertising dollars. But soon, the industry will need to prepare for a ...

As media consumption fragments across connected TV (CTV) platforms, age brackets alone fail to capture consumer motivation.

Marketers, creators, and brands descended on midtown Manhattan this week for Advertising Week New York (AWNY), and the ...

As the economy continues to put a strain on many household budgets, a number of consumers are planning to use annual holiday ...

Creator-led movies like "Obsession" helped the summer box office break all-time records, and brands are racing to capitalize ...

Gains across several sectors show why marketers should blend linear's scale with CTV's targeting and interactivity.

Healthcare AI delivers ROI in half the expected time. As automation expands, healthcare employers will likely cut more ...

Organic engagement rates on brand YouTube channels fell between 26% and 38% YoY in all seven video categories tracked, ...

Why it matters: AI-guided and creator-validated discovery surfaces can improve personalization and direct monetization.

PhRMA says the voluntary MFN agreements are acceptable, but opposes the mandatory pricing. It claims CMS is trying to impose ...