Against older and bigger car brand rivals, Cupra is leaning on emotion and cultural relevance to drive success in its ...

As it nears its centenary, London Philharmonic Orchestra is looking to unite both new and loyal audiences, by being bold amid ...

Looking to start using AI for more creative projects? The data shows that human-powered creativity remains on top for the ...

Nike has “reignited marketing”, however CEO Elliott Hill says “meaningful change takes time” as he reveals a £1.9bn cost ...

Marketers are starting the process of moving AI use from generating efficiencies to building effectiveness - but measurement ...

Tesco is introducing influencer content into its retail media offering, something it claims will allow brands’ creator spend ...

New research from Les Binet and Dom Boyd against an over-reliance on price promotion, which is now the biggest single ...

The research, carried out by the WFA, shows that over the last decade and a half, fixed-fee/output models have risen from a fifth (20%) to over a third (35%) and labour-plus-performance models have ...

Given automation impacts tasks typically performed by juniors, new research from Gartner predicts AI will “allow the majority ...

The Very Group has appointed as Beckie Crane-Stanion as its new marketing director. At Very Group, which operates Very and ...

The IMF expects China to grow 4.6% this year and India 6.4%, versus 2.3% in the US, 1.9% in Australia and 1% in Britain.